What Is Digital Marketing? And Why Does Your Small Business Need It?
If you're a small business owner, you’ve probably heard terms like SEO, PPC, email automation, or “the algorithm” thrown around. But what does it all mean exactly?
All of those terms are used to define digital marketing tactics that Drivyn Digital Marketing manages on your behalf. They are essential for your business to grow online, increase social engagement and broaden visibility.
In this blog, we’ll break down all the terms and show you how digital marketing helps businesses like yours grow smarter, not harder.
We are halfway through the year, and if you’re not utilizing digital marketing, it’s time to start!
What Is Digital Marketing?
Digital marketing refers to using online channels to promote your business, build brand awareness, and drive revenue. It includes tactics like:
Search Engine Optimization (SEO) – ensuring customers can find you on Google, Bing and Apple
Social Media Marketing – engaging with your audience on platforms like Instagram, TikTok, Facebook, etc.
Email Marketing – nurturing audiences and staying top of mind
Paid Ads (PPC) – reaching new customers and reaching a larger audience through Google or social ads
Website Optimization – turning visitors into paying customers
Why Digital Marketing Matters in 2025 and beyond
More people are online than ever. Roughly 69% of the world’s total population uses the internet.
Word-of-mouth has gone digital. Online reviews, referrals, and user-generated content are all influence decisions, about 91% of buyers depend on this type of recommendation.
You need to scale strategically. Whether you’re a solo entrepreneur or have a small team, digital marketing helps you gain visibility to an audience that’s actively looking for your service.
5 Signs Your Business Needs Digital Marketing
Your website isn’t getting traffic
You’re posting on social but seeing little engagement
You rely heavily on referrals but want more control
You don’t have an email list or automation in place
You’re ready to grow but don’t know where to start
How Drivyn Digital Marketing Can Help
We specialize in strategy-first marketing for small businesses. Whether you need help clarifying your message, building a better website, managing social, or running ads, we’re your partner in growth. We pride ourselves on crafting digital marketing solutions that fit your unique needs and goals. We pair big-agency expertise with customized plans that drive both growth and engagement.
Marketing Strategy & Consultation
Social Media Management
Email Marketing
Paid Media (Google & Meta)
SEO & Website Services
Get Help With Digital Marketing
Digital marketing doesn’t have to be overwhelming. When done right, it creates visibility, brand consistency, and results. Drivyn Digital Marketing will act like an extension of your own team, keeping your business goals in mind, and supporting you in terms of strategy and execution.
Let’s talk! Book a free discovery call and we’ll walk you through what makes sense for your business.