SEO (Search Engine Optimization) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs) and attract organic traffic.

On-page SEO involves optimizing elements on your website like content, meta tags, and site structure. Off-page SEO includes external factors like backlinks and social signals that impact your site’s authority.

Local SEO focuses on optimizing your online presence to attract customers in your geographic area, often through Google Business Profile and local citations.

Because SEO improves your website’s ranking on search engines, making it more likely that potential customers will find you when searching for related products or services.

SEO involves gradual changes in how search engines perceive and rank your site, including indexing new content, building authority, and improving user experience signals.

Email marketing is the practice of sending promotional emails to a list of subscribers to engage customers and drive sales.

Email automation uses software to send emails automatically based on user behaviors or triggers, like welcome series, abandoned cart reminders, or birthday offers.

A drip campaign is a series of automated emails sent over time to nurture leads or customers with relevant content.

Email marketing offers direct access to your audience, higher ROI, and personalized messaging, whereas social media relies on algorithms and changing engagement trends.

Automation allows for timely, relevant communication triggered by user behavior, which increases engagement and drives more conversions with less manual effort.

Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, and TikTok to promote your brand and engage with your audience.

Visual content like images, videos, reels, stories, and carousel posts typically perform best by increasing engagement and shares.

Engagement refers to interactions users have with your content, such as likes, comments, shares, and direct messages.

Consistent posting builds brand recognition, trains algorithms to show your content more often, and encourages stronger audience relationships over time.

Platform algorithms prioritize content that sparks engagement (likes, comments, shares), relevance to the viewer, and proper use of features like hashtags or tags.

PPC (Pay-Per-Click) is an online advertising model where advertisers pay each time someone clicks their ad, commonly used on Google Ads and social media platforms.

Performance Max is a Google Ads campaign type that uses AI to optimize ad delivery across all Google channels like Search, Display, YouTube, and Maps.

Remarketing targets users who have previously interacted with your website or ads by showing them relevant ads to encourage conversion.

Because PPC delivers immediate traffic, targets specific audiences with intent to convert, and offers measurable ROI that can be optimized in real-time.

Higher ad relevance improves your Quality Score, lowers your cost-per-click (CPC), and increases the likelihood that your ad will be shown to the right users.

Retargeting focuses on users who’ve already shown interest in your brand, increasing conversion rates by reminding them to return and complete an action.